For every Finserv company, a robust content marketing strategy is immensely important. Through content marketing, you can connect with hundreds and thousands of your clients with minimal resources. A great way to enhance the traffic to your website is to create blogs. Blogs are informal pieces of writing that are published with the aim to develop fresh content and to promote your brand on social media.
What is Blogging?
Blogging is a rather inexpensive way to get in touch with the right audience. Clients these days do not like pushy sales executives who persistently push a product/ service. A majority of your clients would come to you on their own and thus sparking attention through your blog is crucial. Blogs are considered to be one of the most effective in bringing qualified leads to your website.
How can Blogs make a difference in Financial Content Writing?
Let us take a quick look at what makes blogs so powerful:
1. Helps ranking your website/blog on Google
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The ultimate goal of a blog is to direct lots of traffic to your financial service. Your website gets more and more opportunities to pop up in search engines. When you create financial content regularly it shows the search engine that your website is updated actively. The advantages would be:
- Google would realize you share relevant information on a regular basis
- Google would start crawling your website/blog
- Your website/blog would start to rank better
- Organic traffic to your website would increase your website’s credibility
- Which would eventually increase the overall visitors
2.Promotes the Brand’s Authenticity
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When you create a blog for your brand, you use the brand voice which helps in making your blog unique in its own way. When you are able to differentiate your brand from the others it automatically makes it exclusive and original. And thus, by not blending in you create and maintain the authenticity of your brand. Giving your opinions on accounting, taxes, credit etc. helps the customer in understanding what your brand can offer.
A financial blog needs to be:
- Well structured in order to provide a solution to any financial concern such as loans or taxes, etc.
- A call-to-action at the end of the blog, such that there is a proper conclusion
- Data-oriented, as numbers speak louder than words
- Sources added for the data mentioned, so that its reliability can be weighed
- Consistent with the company’s business plan
These 5 elements would help you build a good quality Financial Blog and create your brand’s authenticity and credibility!
Ref:lyfemarketing
3.Helps to drive organic traffic in the long term
Your blog is nothing less than a hard-working employee. When you post evergreen content, it would keep attracting prospects cumulatively. Your blog can be utilized to educate and guide customers about the tax system, banking services, investment solutions and also deal with everyday financial complications. By creating a blog that interests your audience you can generate timeless pieces.
Organic traffic is the links on Google which are not advertised. For example, suppose I search for “best health insurance plan in India” and the options are:
The top 4 say “Ad” which means they are paid promotions to rank on top. However, most clicks come from the first page ranking on Google BELOW the paid promotions… and that is the where you need to rank to get sustainable good quality organic traffic to your website!!
4.An Opportunity to Generate Leads:
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When a prospect visits your website, he should be impressed to the core. Try these options:
- Making your blog interactive with Call-To-Action (CTA) )options helps in keeping the reader engaged.
- Offer a free eBook for download, or
- An option to ask questions to an expert, or
- An option to “Find Out More” or
- Any subscription for advanced guidance
This would help your reader to move from “Being Aware” to “Making a Purchase”.
5.Instant Feedback
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Another big benefit of a blog is that you have an opportunity to get feedback from your prospect. The “Comment” section can be used by a reader to ask you about the topic, for example, you wrote a blog on the benefits of a particular health insurance plan, and if someone wants more details about it, you can do that.
In case of a query, a concern or even a complaint your prospect will have a platform to connect with you directly and instantly. A blog, therefore, helps you in learning the likes, dislikes, concerns, and questions of your customers.
Many fintech companies consider “blogging” to be the missing piece in their company’s success. It is, in fact, a great way to help you build an online presence for your brand. Financial institutions can assist their business clients in making as well as saving more through the institute’s knowledge and expertise.
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