It is a fact that good quality content has the power to improve your brand’s awareness, but most businesses strife with the confusion between Outsourcing and In-House Content Marketing. Though both strategies can be propitious to a business, what would benefit your brand, depends on several factors.
Outsourcing Content Marketing V/s In-House Content Marketing:
The business could have financial or other limitations that restrict them from hiring a full-time content writer to come up with fresh content regularly. Also, having an in-house Content Marketing Team requires financial investments in infrastructure and the hiring process. Thus, using Outsourcing as a solution could be the most opportune choice in this scenario.
However, it is not all rosy with outsourcing content marketing because when you decide to hire an agency to produce your content – you are at their mercy. You will not have in-depth knowledge about the quality of content being produced, nor would you be able to track its progress. The agency/freelancer has no financial investment in the success of your business and could thus write any old kind of content that serves his purpose rather than yours.
Benefits of In-House Content Marketing
There are financial benefits to hiring a full-time content writer that produces regular fresh content.
- You can have all your writing needs to be handled by this one person who knows the kind of tone and voice required for your marketing.
- This way, all of your marketing efforts would be uniform in terms of quality and message – which is what you want.
Bottlenecks:
- Financial resources could be a bottleneck in this case as well because good-quality content writing is an investment and needs to pay off eventually.
- Also, recruiting for such roles can be challenging and time-consuming which again depends on the financial aspects of your business.
Benefits of Outsourcing Content Marketing
If you are looking to outsource complete content writing services or just have a piece of content written, then the Content Writing Services offered at Finprowise Solutions are bound to be fruitful for you.
We offer an array of content writing options – starting from blog posts to social media updates to press releases. Our carefully-assembled team of writers work hand-in-hand with your team so that you can focus on your core area of expertise instead of fretting about creating content!
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Outsourcing Content Marketing
Pros
If you are a part of a financial institution or a fin-tech vendor, you know that your subject matter is complex. When you work with a professional content marketer specialising in your particular industry, it will give your content a better direction. The team that you hire would have the required expertise of offering refined content in a well-planned time frame.
The agency that you hire would have a lot of experience as well as exposure in dealing with different companies, strategies and tactics. Based on your content marketing requirements, they would research the latest trends in content and design a plan.
The right team would also help you in understanding the practices, and the ideas that would give your brand leverage in content marketing.
Cons
Sometimes, a business house may encounter certain challenges in getting an outsourced team to speed up as required. As a part of the business, you may have to spend time and effort to train the team about your marketing needs. The team has to be updated about your target industry before you can start to benefit from the skill and knowledge.
In-House Content Marketing
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Pros
Keeping the marketing team in-house may be tempting to some business groups. This greatly depends on your requirement for content. If you have an expert team in digital marketing and your requirement for content is high, this may prove to be a lower-cost affair.
Having an in-house marketing team would ensure that you have direct and complete control over the brand’s marketing.
Many companies have their staff updated about their client and market needs. In such a scenario, the team would be able to float content quickly as compared to an outsourced team that first requires training.
Cons
When you have an in-house marketing team, you are obliged to rely completely on the internal team. This can sometimes cause a lack of new and creative ideas.
Sometimes it so happens that an in-house marketing team often strays from their main objective and starts getting involved in other projects and assignments. In such cases, marketing often takes a backseat which leads to Irregular publishing and a decreased inflow of traffic to your brand.
In most cases, as the marketing team is not involved in the sales process, they do not get first-hand information from their clients and prospects.
The Bottom Line
Before you decide whether you need to outsource content marketing or keep it in-house, you need to chalk out your marketing requirements. Depending on your marketing needs, the choices that you have, the cost factors etc would you be able to make an informed decision.
Featured image credits: Image by rawpixel.com on Freepik
