Hiring a Financial Copywriter
Be it the website content or blog posts, a B2B case study or a brochure, your content has the power to make or break your prospects. It not only shares information about the products and services that you offer but also the mission that you have, your company’s background and your approach. It wouldn’t be incorrect to say that the key to engaging clients lies with content. Once your business is beyond the initial setting-you may soon feel the need of hiring a copywriter.
Who is a financial copywriter? What does she do?
Every industry has its own sets of complexities, but when it comes to financial services, the specialisms are often a big challenge. When you need to develop financial content, you may find that a financial copywriter is indispensable. But what is a financial copywriter and what does she do?
As we discussed earlier, financial content is complex. The money advice that you give to your audience or when you sell a financial service or plan, what you deliver is supposed to be regulated. The content that is created also has to fulfil legal requirements. The adverts and data provided need to be clear as well as fair, without misleading the audience in any way. Your claims can not be ambiguous.
Copywriting is, therefore, a highly skilled service. Apart from their ability to narrate a story, a copywriter is able to communicate in a persuasive manner. This requires the perfect blend of technique as well as talent, that as a businessman or entrepreneur you may lack.
When Hiring a Financial Copywriter:
There is no denying that by hiring a professional copywriter, your business would be able to benefit. However, when hiring one, keeping in mind the following pointers would help you in selecting the right person:
Every industry has its own sets of complexities, but when it comes to financial services, the specialisms are often a big challenge. When you need to develop financial content, you may find that a financial copywriter is indispensable. But what is a financial copywriter and what does she do?
As we discussed earlier, financial content is complex. The money advice that you give to your audience or when you sell a financial service or plan, what you deliver is supposed to be regulated. The content that is created also has to fulfil legal requirements. The adverts and data provided need to be clear as well as fair, without misleading the audience in any way. Your claims can not be ambiguous.
Copywriting is, therefore, a highly skilled service. Apart from their ability to narrate a story, a copywriter is able to communicate in a persuasive manner. This requires the perfect blend of technique as well as talent, that as a businessman or entrepreneur you may lack.
1) A Freelancer or an in-House Copywriter?
This is probably the first thing that you need to decide on. If you are still a start-up, you may not really have a content requirement so high that you hire a full-time copywriter. When hiring a freelancer, you need to bear in mind the scheduling and availability. You may want to schedule in advance as per your weekly/ fortnightly or monthly requirements. Getting a fair idea about his overall work flexibility will help in managing deadlines.
Creating a content calendar will give you as well as the copywriter a clear idea of what is needed and when. A definite schedule and timelines would allow him to work in a better way.
2) How much Experience does the Copywriter have?
Though an experienced financial writer would be an asset, you need to analyse if the copywriter’s experience is the most relevant aspect of your hiring criteria. For example, if you have an accountancy firm, hiring somebody who specialises in the field of finance and business would be a great option.
Of course, it is always better to hire someone who is from the same industry, but on the flip side, such financial writers may be heavy on your pocket. If you do find someone who is experienced and is within your budget, you should ask for the samples that they have written. This would help you decide if their style of writing and working suits your business or not. Even for a junior copywriter, you can ask for their portfolio and assess their work. If you like his/ her work you can train them a little to follow your brand guidelines.
This is where Finprowise Solutions play a big role.We have the much-needed experience to bring to the table over 11 years.
3) What Price are you Willing to Pay?
A crucial step before hiring a copywriter is to assess your business requirements. A good copywriter would come with a price tag and a good reason, so it goes without saying that the more experience a financial copywriter carries, the more expensive she is going to be.
In case you have a small business and are on a low budget, hiring a junior copywriter who has lesser experience might be the choice you have, as compared to experienced veteran writers.
Again with a financial content agency such as Finprowise Solutions, you really do not have to worry as there is no fixed cost. You can pay as per your convenience.
4) Does she Understand your Business?
You need to see that the professional that you are planning to hire should be able to understand the vision and purpose of your brand. With the right person, you would be able to transform the way your content is presented and thus ensure the engagement of the audience. She should also be able to understand and analyse your competitors as well as the industry in general in order to produce better performing content.
If you are lucky, you may find a passionate copywriter who understands your brand persona and can reproduce your ideas in the best possible way. Else, you can connect with us as we specialize in understanding your brand soul essence and blending it perfectly well with in-depth knowledge that matches your style!
5) The Selection Process
If possible, avoid being in a rush to hire. Give the selection process some time. Once you have made your decision, you need to dedicate yourself to the copywriter. You need to spend a little extra time, especially in the beginning so that the communication is clear and there is enough time for open collaboration.
Ask as many questions and give as much feedback as possible. Investing time into this budding relationship would help in building a strong professional bond and thus an efficient working environment.
The Bottom Line
An ideal financial copywriter would be someone who completely understands your industry, your brand, and your business position. A copywriter should not only have experience in your particular enterprise but she should also be able to partner with you strategically as you tread towards your goal. She should also be able to curate content that resonates with your brand voice.
If your firm is in the financial service industry and you wish to better your content, working with Finprowise Solutions is the key. We would be able to take the reins and develop your content in such a way that you would be able to converge on your business and do what you do best.
Featured Image Credits: Image by wayhomestudio on Freepik
